Wednesday, 11 July 2012

Hello Website. How are you Today?

So you have a website or are thinking about getting one. A website is a bit like having a plant, if you don't look after it, it will get ugly, dry up and no one will want to look at it. Like plants need watering, feeding, weeding and talking to, your website needs updating, it needs fresh content adding to it and it needs to provide the purpose for which it was created.

Does your website work?

It is vital to invest time into your website to ensure every function works as it should. Every functional element should be checked periodically to ensure that it works as expected by its users. Go through your site clicking everything, even try to break it if you can. If you get an errors then this need to be addressed as users will quickly find another website. Errors and glitches will scare people away, get these fixed now.

Does your website look old?

Your website needs to look like new all the time. You can check out other websites similar to you own and if you site does not look and perform like them then it is time for an update. Users have high expectations on website appearance and first impressions count. I can't tell you how it should look as all websites are different but think suit, tie and shoes not socks and sandals

Does your website perform?

Ok. so I click into your website and then wait... and wait.. and then I click the back button. It is really important to host your site on a server that is configured correctly and can respond to the demands expected of the user. Nobody likes to wait, and most Internet users will click away if your website does not appear before them after a couple of seconds.

Spelling errors on websites

I can't stand spelling errors. How can you be bothered to provide a customer with a great service if you can't even care to run a spelling checker over your website.

Missing images on your website

When an image is missing or the address in the <img> tag is incorrect you will see an empty space with a little red cross in the corner. This is easily fixed by uploading the image to the correct path on your server or correcting the address in your <img> tags.

Just doing the few things noted above will help the traffic return to your website. Thanks for reading and good luck.

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